SMPS Charlotte Education Boot Camp Series - Domain 6: Organizational Structure

Stay in front of industry marketing trends and tools with SMPS Charlotte’s 2014 Boot Camp series!

This series includes six programs, each of which will leave you with implementable ideas and practices that will lead to winning more work for your firm. The programs will cover SMPS’s Six Domains of Practice and will provide participants with an understanding of market research, marketing planning, business development, proposals, social media, and business performance.

All Boot Camp events will include lunch and be held at AM King Construction Company's office.


Managing a Customer Relationship Management System and Beyond!

How many of us struggle with managing our Customer Relationship Management (CRM) system?  To increase CRM systems’ adoption, a marketer must think about information that is most beneficial to their business. Easier said than done!  A part of every job there are duties that weren’t covered in school that impact you and your company’s success. Successfully implementing and managing a CRM system is one of those areas that can set you apart from the average marketer and positively impact the growth of your firm. In this session, attendees will learn:

1. Key Steps to a Successful Implementation
2. What Data is Important to Maintain
3. Best Approach to Clean-up Existing Dirty Data
4. What Data is Critical to the Success of a Firm
5. Why Finance Should be Your Best Friend and How to Engage Accounting
   

This session is led by Sarah Gonnella, Vice President of Marketing and Business Development at Full Sail Partners. Her firm is a Deltek Premier Partner and 2012 Project Excellence Award Winner specializing in business consulting for project-based professional services firms seeking to utilize technology to improve business development and project financial management. A past president of SMPS Atlanta and SMPS Technology Committee member, Sarah is currently serving on SMPS Atlanta’s Executive Advisory Committee and SMPS National’s Business Development Committee. She is a contributor to SMPS’s Marketer and blogger focused on educating firms on CRM best practices, technology trends and processes, as well as, measuring social media and marketing metrics. She can be reached at [email protected] or @SarahGonnella.

Parking:
This is some parking behind A M King's office. If this lot is full, please check the lots next to their building - one is a dentist office, the other is the REACH office. Please enter A M King's building from the back. The event room is on that floor immediately to the right as you enter the building.

If you have any questions, please contact Janet Brooks at 704.377.8800 or [email protected].

Cancellation/Refund Policy
Cancellations made 72-hours prior to the event will receive a refund. Due to our commitment with the meeting facility for food and beverage quantities, all other cancellations or no-shows will be invoiced for the full cost of the event.