Getting Off the Short-List

Do you need more business? Tired of being shortlisted and not coming up as the selected firm? Need to improve your WIN ratio? Want to learn strategies to beat your competition? Don't miss this opportunity to hear an industry veteran share how to get your firm off the shortlist and into the winner's circle! The program will target specific strategies and methods you can implement immediately to improve your win ratio and an end-user client perspective.

This an excellent program for Marketers, Business Developers and Principals.

Carolyn Ferguson, FSMPS, CPSM - SMPS National President

A communicator, strategist and trainer, Carolyn Ferguson, FSMPS, CPSM, facilitates corporate and marketing strategies, develops awards and public relations programs. She has helped several firms win specific project pursuits through presentation training and coaching. As President of WinMore Marketing Advisors, Carolyn oversees the strategic vision of the company. Creating dynamic promotional materials have garnered Carolyn 56 national and regional design awards. Differentiating one firm from another and developing distinct messaging for every client is Carolyn's specialty. She has been an A/E/C marketing consultant for 17 years, is a Fellow of SMPS and was named to the Building Design + Construction's "40 under 40" list. Carolyn is a Texas Tech Red Raider and graduated with a degree in Communications and Ballet. She currently serves as National President for the Society for Marketing Professional Services.

If you have any questions, please contact David O'Neal at 704.361.2969 or [email protected].