Strategic Plan : Business Development Plan : Marketing Plan

. . . So, What’s Really The Difference?

These industry buzzwords are tossed around in meetings like they were candy. But like most business jargon, do you REALLY know what each planning tools is and what the benefits are?  This hands-on workshop will provide an overview of the content, function, and implementation of each tool.

Through discussions, case studies, and activities, we will help you answer the following questions:

- What’s Really The Difference?

- If You Don’t Have One, Why Start Now?

- Do you have a seat at the planning table?  

No need to be embarrassed about not knowing the difference between each plan; many of your peers and supervisors don’t either. You’ll receive ready-to-use planning templates and the knowledge necessary to kick-start your planning process. After this SMPS Charlotte workshop, you will have the acumen to suggest the right plan for the right occasion and know what you’re talking about!

Speakers:

Ashley Dale, CPSM, CIT
Client Relations Director
The Parrish Group

Ashley Dale, CPSM, CIT, is Client Relations Director for Parrish Construction Group. She has 14 years of industry experience, the last 12 in construction. Ashley’s career began in marketing roles and migrated into business development beginning in 2006. Her experience encompasses all facets of marketing and business development including client relationships, strategic planning, branding and process development. She has a solid focus and unique understanding of the education market, the focus of Parrish Construction Group’s expansion in Georgia.

Ashley currently serves as SMPS Atlanta President Elect and earned her CPSM in March 2012. She has been an active member since joining SMPS in 2006, serving on multiple committees and in several board roles. She received the SMPS Atlanta 2008 Pacesetter Award and 2009 and 2010 Eagle Award.

Ashley also holds a Board of Directors position as Secretary with Georgia CEFPI, Inc. (Council of Educational Facility Planners International). She earned her CIT (Construction Industry Technician) Certification in 2007 through the Atlanta Chapter of NAWIC.

Ashley is currently the Client Relations Director for Parrish Construction Group. Parrish Construction Group is a mid-sized, full-service contractor headquartered in Perry, Georgia with offices in Roswell and Warner Robins. Demonstrating construction expertise, creativity and commitment to client satisfaction, Parrish has earned the reputation of an innovative industry leader employing leading edge technology and practices. The Parrish family is a passionate group of professionals who know their trade and dedicate themselves to delivering successful results.

Erik Grandowski, CPSM
Associate and Director of Marketing and Communications
Pond & Company

Erik Grandowski, CPSM is an Associate and Director of Marketing & Communications with Pond & Associates, a progressive, full-service architecture and engineering consulting firm. 

A graduate of Oglethorpe University, Erik holds a Bachelor of Science degree in Business Administration, with a minor in Economics. He serves as a SMPS Georgia Chapter Mentor, and sits on the GASFA Business Alliance Committee. Erik’s work has been featured in nationwide publications such as Zewig White’s “Marketing Letter” and was also recognized by SMPS National with a Marketing Communications Award.

Diring his diverse career, Erik has developed creative solutions for clients such as the Atlanta Centennial Olympics Committee, Walt Disney World, Universal Studios, Sea World of Orlando, The Board of Regents of the State University of Georgia, The PATH Foundation, The United States Congress and the United States Department of Interior.

To keep the creative juices flowing, Erik enjoys spending time with his wife, Fiona, whether it’s rumbling through the countryside on their Harleys, or tearing up the dance floor. For quiet time, he enjoys destructing and renovating their home, promoting Beach Music Festivals and the Georgia State HOG Rally – a three day event for 1,500+ Harley riders from around the world.

Continental Breakfast and Lunch will be served.

Continuing Education Credits

CPSM CEU's: 4.0
Domains: 1, 2, 3

If you have any questions, please contact Katie Boone at 704.377.8800 or [email protected].

Cancellation/Refund Policy
Cancellations made 72-hours prior to the event will receive a refund. Due to our commitment with the meeting facility for food and beverage quantities, all other cancellations or no-shows will be invoiced for the full cost of the event.