We all hear that we must differentiate. In this age of the 30-firm short list, we must make our firms stand out from the competition to win the project. We know the key is more than the old and tired "on time, on budget." What are our innovative differences? Which differentiators work with clients—and which don't? Once we pinpoint our differentiators, how do we sell them? We know if a client doesn't "see it" or "get it," the differentiator doesn't exist. How do we educate our target clients? Join us on this SMPS webinar to explore those key differentiators and how they impact our ability to win profitable work.

Learning Objectives

During this Webinar, you will learn:

• What is a strategy of differentiation and why you need one
  
• How to define your firm's unique advantage
  
• What works and what doesn't in terms of differentiation
  
• How to market innovative differentiators to your clients

 Please note lunch is not provided by SMPS. You may bring your own to the event if you choose.

About the Presenter:

Anne Crowe Kroger, MBA, FSMPS, CPSM, Director of Business Development, Walker Parking Consultants

Anne Crowe Kroger, MBA, FSMPS, CPSM, is the Northeast Region Business Development Director for Walker Parking Consultants' Boston office. Anne has 25 years of marketing and business development experience. Prior to joining Walker in 2006, she was the marketing and business development director for a 100-person multi-discipline engineering firm in Portland, ME. Her work history also includes product and financial services marketing. She holds an MBA from Northeastern University and an undergraduate degree in business with a finance concentration from the University of Mary Washington in Fredericksburg, VA. She is a member of Beta Gamma Sigma honor society, is a past recipient of SMPS' highest leadership award: Chapter President of the Year, and was inducted as a Fellow of SMPS in 2011.

CEU Credits

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

If you have any questions, please contact Katie Boone at 704.377.8800 or [email protected].

Cancellation/Refund Policy
Cancellations made 72-hours prior to the event will receive a refund. Due to our commitment with the meeting facility for food and beverage quantities, all other cancellations or no-shows will be invoiced for the full cost of the event.