Unlock the Power of Storytelling in AEC Marketing

Hosted by SMPS Charlotte and led by Ben Culbreth, Culbreth Copywriting LLC

Every AEC firm has incredible stories waiting to be told - stories about clients and the projects you’ve built together, stories about your people and the expertise behind the work, and stories about the impact your firm has on the community.

Yet, many firms aren’t sharing these stories, even though they can help win more work, strengthen your brand, and attract top talent. In this session, Ben Culbreth will guide you through three key story types, how to structure them effectively, and the best ways to share them. You’ll leave with practical strategies, templates, and resources to start weaving storytelling into your marketing efforts immediately.

About the Speaker:
Ben Culbreth is a content strategist and copywriter - and the only one who shows up for work at Culbreth Copywriting LLC. He helps AEC firms land more of the clients they want through marketing workshops and training, leading brand messaging and content strategies, and writing copy for websites and customer stories. Ben is a proud SMPS Palmetto member based in South Carolina. You can read his words and see his work at benjaminculbreth.com.

Key Takeaways:

• Learn the three essential story types and how they fit into your marketing strategy.
• Discover how to craft compelling narratives and identify the right channels for distribution.
• Gain access to templates and guiding questions to make storytelling easier and actionable.

Brunch bites and coffee provided.

CPSM CEU Credit

1 Credit Hour

Domain 5

If you have any questions, please contact the Education Director at [email protected].

Cancellation/Refund Policy:
Cancellations made 72-hours prior to the event will receive a refund. Due to our commitment with the meeting facility for food and beverage quantities, all other cancellations or no-shows will be invoiced for the full cost of the event.