Absence might make the heart grow fonder --but does working remote make more efficient marketing teams? As firms in the A/E/C industries continue to grow --and especially as they navigate this post-pandemic world --they're considering how to best organize their marketing staff while considering overhead costs, workflows with technical staff, investments in workspace, marketing staff morale, and opportunities for marketing career growth. 
 
Whether your marketing team all sits together in one office, uses a hybrid approach to meet the needs of your firm, or is made up of separate marketers linked only by a shared firm name, you'll gain insights learned from our presenter, Jen McGovern, CPSM. Since joining VHB in 2015, Jen has transformed VHB's Mid-Atlantic regional marketing team from a decentralized model with one marketer focused on each office to a collaborative, hybrid model where marketers sit in multiple offices but work seamlessly together to support a seven-office region. She'll discuss how to evaluate which model is best for your firm, offer tips on how to get buy-in from leadership on making changes, and share best practices for leading any team that spends very little time physically together.
 
About the Presenter:

Jen McGovern, CPSM
Regional Capture Manager, Mid-Atlantic | VHB
Jen McGovern, CPSM, regional capture manager, leads the marketing efforts for VHB's mid-Atlantic region. With a background as an editor and copywriter, Jen fell into the A/E/C industry in 2012 and found a passion for proposals and infrastructure projects. A prolific author and presenter, Jen is a past-president of SMPS Washington, DC, and was named the 2022 SMPS Chapter President of the Year. She currently serves as the Chapter Advisor for SMPS DC and serves on the SMPS Northeast Regional Conference (NERC) Board of Directors. She achieved her Certified Professional Services Marketer (CPSM) designation in 2015.

Note: Parking in parking deck will be validated for this event. 

Experience Levels: Mktg. Manager/Specialist, Mktg. Director/Principal/CMP, BD Director/Principal

If you have any questions, please contact the Education Director at [email protected].

Cancellation/Refund Policy:
Cancellations made 72-hours prior to the event will receive a refund. Due to our commitment with the meeting facility for food and beverage quantities, all other cancellations or no-shows will be invoiced for the full cost of the event.