The Great Resignation has left many companies, especially professional services firms, scrambling to retain and recruit talent. The seismic shifts in how and where we work have highlighted the need for a strong employer value proposition and brand.

In this session we will explore how to build a powerful employer brand and the essential links between a firm's internal and external brand promise and presence. 
 
"What you will learn"
- The relationship between culture and brand
- Dimensions of employee engagement
- Difference between employer branding and corporate branding
- Definition and benefit of an Employer Value Proposition
- Practical ways to activate your employer brand internally and externally
- Implementation resources and best practices examples
 
Speaker Bio: Jerry Gennaria 
As President and Director of Brand Strategy, Jerry brings 25 years of experience in traditional and digital communications and a holistic approach to marketing and brand strategy. A dynamic presenter and storyteller, he enjoys making the complex simple and thrives on teaching and mentoring.
 
Jerry is a veteran of the advertising and design industry where he began his career as a traditional art director. Throughout his career, he has filled a variety of roles including interactive design, information architecture, user experience research, and marketing strategy. Today his focus is on brand strategy and customer insights, with a particular emphasis on the A/E/C industry.
 
A graduate of Lindenwood University, Jerry is active in the St. Louis community as a member-at-large with the Regional Arts Commission of St. Louis and has served as an adjunct professor at Maryville University.
 
In addition to design, Jerry's artistic passion is photography. An accomplished travel and fine-art photographer, he has pursued his art in India, Japan, Europe, and the American West. An unapologetic mid-century modern enthusiast and avid collector, he shares his life with his wife, two cats and an office filled with a curious collection of vintage technology, art, and Atomic Age ephemera.

If you have any questions, please contact the Education Director at [email protected].

Cancellation/Refund Policy:
Cancellations made 72-hours prior to the event will receive a refund. Due to our commitment with the meeting facility for food and beverage quantities, all other cancellations or no-shows will be invoiced for the full cost of the event.