ESG: What It Is and Why You Need It In Your MARCOM Plan

 

September 09, 2022
3:00 PM - 4:30 PM
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JE Dunn
1616 Camden Road, Suite 400
Charlotte, NC 28203
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ESG (Environmental, Social, and Governance) performance is fast becoming a business imperative. Studies show it has gained importance in recent years and is now driving strategy and direction for all leading businesses. 

Why? Because consumers (that includes design and construction buyers) want to know they are working with highly ethical businesses who care about sustainability and societal impact.

In this session, we will work together to uncover what your company is already doing in these areas, and how you can work to position your firm as an ESG powerhouse. We’ll laugh (probably at each other), we’ll cry (because of the bad jokes), we’ll have fun (that’s a guarantee), and we promise to try and keep the puns to a minimum as we LEED you on the ESG journey!

Following the presentation, JE Dunn will host a happy hour in their space.

Space is limited to 36

About the Presenters

Dana Galvin Lancour, FSMPS, CPSM: As Vice President of Branding + Communications, Dana sets creative direction for the Barton Malow Family of Companies. She leads a talented marketing and communications team with a mission to enhance the Barton Malow experience through inspired communications, engaging content, and brand-defining strategies that serve the firm’s 3,000 team members, diverse customer base, and thousands of industry partners.

Dana is a certified professional services marketer (CPSM) and incoming president-elect of the Society for Marketing Professional Services (SMPS). In 2013, Dana acquired the prestigious Fellow designation after serving in various local, regional, and national capacities within the organization. Dana regularly speaks as a subject matter expert on strategic planning, internal communications, social media, and employee engagement. Dana has written for Marketer magazine, contributed to Domain 5 of Markendium and co-authored the SMPS Foundation whitepaper, “The Client’s Use of Social Media and Social Networking.”

A lifelong Michigan native and passionate promoter of the Detroit Region, Dana is a proud graduate of Leadership Detroit (Class XXXVII) and an active member of the Detroit Economic Club. Dana obtained her Bachelor of Science in Marketing Communications and an MBA from Wayne State University.

Emily Gallagher: Emily Gallagher is the Vice President of Communications for JE Dunn Construction, a domestic general contractor with 25 offices in the United States. In her role at JE Dunn Construction, she leads the company’s public relations and corporate communications efforts, including external communication and brand strategy, digital and social media strategy, video production, thought leadership and content strategies, crisis communications, and media relations. She also oversees the company’s internal communications ranging from newsletters, campaigns, employee engagement, and knowledge sharing. 

Gallagher has been with JE Dunn for just over ten years; prior to working at JE Dunn, she worked for one of the world’s largest digital agencies and at CBS News Washington Bureau as an assistant producer for Face the Nation. She is a past president of SMPS Kansas City chapter, a purveyor of “mom jokes”, and an avid traveler and runner.

Bethany Smith, FSMPS, CPSM: Bethany Smith, a 25-year construction industry veteran, has built her Marketing and Corporate Communication career with construction giants Messer Construction Co. and Turner Construction Co. Now embarking on a new challenge, Bethany will take on the role of Strategic Marketing Leader at Energy Systems Group (ESG) where she will lead the company's marketing and communication efforts throughout the country.

Bethany is a graduate of the Cincinnati Chamber’s We Lead program and was named one of Cincinnati’s Forty Under 40 by the Cincinnati Business Courier. In April of 2005 during her term as President of the SMPS Greater Cincinnati chapter, she received the Certified Professional Services Marketer designation from the Society of Marketing Professional Services, and in 2014 was named a Fellow - one of her most prized accomplishments.

A graduate of Ohio University, Bethany moved to the Greater Cincinnati community over 20 years ago and has since engrained herself in the region through her involvement in both industry and non-profit organizations, such as ArtsWave, the Cystic Fibrosis Foundation, and the Cincinnati Children’s Theatre. She and her husband Brian are both avid live music fans, and serve as chauffeurs/personal assistants to their three children and two animals.

 


If you have any questions, please contact [email protected].
 
Cancellation/Refund Policy:
Cancellations made 72-hours prior to the event will receive a refund. Due to our commitment with the meeting facility for food and beverage quantities, all other cancellations or no-shows will be invoiced for the full cost of the event.




Tickets

$35.00 Member Ticket - Charlotte Chapter (advance registration)
$45.00 Member Ticket - Charlotte Chapter (at the door)

$35.00 Member Ticket - Other Chapter (advance registration)
$45.00 Member Ticket - Other Chapter (at the door)

$65.00 Non-Member Ticket (advance registration)
$75.00 Non-Member Ticket (at the door)

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