Most managers know their brand is important but few realize just how important a brand can be in building the value of their company. Kent Panther, Vice President of Strategic Planning at Wray Ward Creative Marketing Communications, will share information that will help you view branding in a new way and provide ideas on how to increase its value.

As head of strategic planning at the region’s largest marketing communications firm, Kent puts more than 20 years of experience to work overseeing the strategic direction and proper positioning for his clients. He has worked with companies including McDonald’s restaurants, Michelin, and Duke Energy, as well as a number of professional services firms.

If you have any questions, please contact Katie Boone, CPSM at 704.377.8800 or [email protected].