THIS EVENT WILL BE RESCHEDULED FOR A LATER DATE.

Museums and A/E/C firms have the same problem: we need to convey technical information to audiences in a way that doesn’t bore them to death. This workshop will equip attendees with museums’ proven technique for crafting engaging statements that draw the audience in: thematic interpretation.

As institutions with an educational mission, museums have done a lot of research into how people learn outside of the classroom. Museums developed thematic interpretation to help visitors retain the large amounts of information conveyed during a museum visit, and we marketers can leverage it to make our messaging more engaging (and thus more memorable) to our audiences.

Attendees will leave the workshop with the ability to develop interpretive themes that make their firms’ work shine. By the end of the workshop, you will have developed the framework for a new theme-based project sheet that you can continue to refine later.

Learning Objectives

By the end of this workshop, participants will be able to:

• Describe why thematic interpretation is an effective way to present information
• Develop interpretive themes for their firm’s work
• Use interpretive themes in their firm’s messaging

Meet the Speaker:

Kristina von Tish, CPSM, LEED Green Associate
Senior Marketing Coordinator

Quinn Evans www.quinnevans.com

Kristina leveraged her background in museum exhibition design to create winning architectural proposals and award submissions for Quinn Evans, a full-service architecture and historic preservation firm. She imbue’s her work with her passion for architecture, art, and history. Kristina earned a master’s degree in Museum Studies from the George Washington University and a bachelor’s degree in Art History from the College of William and Mary. She is thrilled to be a part of the process that breathes new life into old buildings and creates the “historic buildings” of the future. Kristina is a Certified Professional Services Marketer and a member of SMPS Virginia.

Event Details

Lunch & networking: 11:30am - 12:00pm

Presentation: 12:00pm - 1:00pm

Parking is free and lunch will be provided.

If you have any questions, please contact Andrea Turner at 704.644.4522 or [email protected]

Cancellation/Refund Policy:
Cancellations made 72-hours prior to the event will receive a refund. Due to our commitment with the meeting facility for food and beverage quantities, all other cancellations or no-shows will be invoiced for the full cost of the event.