As a marketing professional or business development leader in the A/E/C field, your collateral needs to walk-the-walk and talk-the-talk. Not only does the messaging need to be on-point, but to compete at the top, the overall visual appeal of your communications must reflect the firm’s style. Understanding basic graphic design principles and mastering a few key skill sets will help steer your path towards more visually appealing collateral. Whether you want to be more informed when communicating with your outsourced graphic design firm or internal graphic design team, or you’re a rock star combination marketer/graphic designer for your firm, this course will offer an insight into graphic design best practices.

Learning Objectives:

1.  Participants will understand the basics of typography and best practices for legibility in type layout.
2. Participants will learn the difference between image-types, how imagery can support and enhance messaging, and how to protect yourself from copyright-infringement.
3. Participants will gain basic knowledge in achieving successful layouts that ‘play nice’ with collaborators and professional printers.
4. Participants will walk away with ample resources to explore fonts, imagery and inspiration.

Speaker: Elizabeth Griswold

Senior Graphic Designer with EwingCole

Elizabeth Griswold has nearly 20 years of graphic design experience with an emphasis on brand identity, brand integration, and experiential graphic design. In addition to her passion for branding within the built environment, for the past 15 years, Elizabeth has also supported her A/E firms’ marketing and BD teams in RFP template design, interview presentation design, creation of information graphics, brand integration, and visual communications. Elizabeth is a Senior Graphic Designer at EwingCole, the founder and co-chair for the SEGD Raleigh Chapter, a research committee member for the Sign Research Foundation, and a past SMPS Triangle Communications Committee member. Her designs have been recognized nationally and regionally, including awards from HOW, Print, SMPS, GD USA, and SEGD Cincinnati. Elizabeth holds a B.S. in Graphic Arts from the S.I. Newhouse School of Public Communications at Syracuse University.

Additional Details:

Parking is available in the garage (for a fee) or on street (free & metered spots)

Lunch will be provided

Doors open at 11:30 am, events starts at 12:00pm

If you have any questions, please contact Andrea Turner at 704.644.4522 or [email protected]

Cancellation/Refund Policy:
Cancellations made 72-hours prior to the event will receive a refund. Due to our commitment with the meeting facility for food and beverage quantities, all other cancellations or no-shows will be invoiced for the full cost of the event.