Don't get stuck in the daily grind and miss the next big thing—marketing automation. By marketing effectively, you'll save time, money, and resources. Best part: marketing automation is the ideal solution for nurturing leads over the multi-year sales cycle found in the A/E/C industry.

During the webinar, we'll start at the beginning—What is marketing automation and what can it do? You'll also learn how to decide if it's right for your firm and how to implement the best program.

Learning Objectives
During this webinar, attendees will:
+ Define marketing automation and its vast capabilities
+ Hear case studies of marketing automation in action
+ Identify if marketing automation is right for you and your firm's efforts
+ Learn how marketing automation helps to understand a potential client's behavior, which is necessary for nurturing leads

CEU Credits
SMPS Webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS Webinars are approved for 1.5 CPSM CEUs.

*Lunch - No lunch provided; feel free to bring your own*
*Free Parking in deck behind building* 

If you have any questions, please contact Amy Jones at 704.973.6889 or [email protected]

Cancellation/Refund Policy:
Cancellations made 72-hours prior to the event will receive a refund. Due to our commitment with the meeting facility for food and beverage quantities, all other cancellations or no-shows will be invoiced for the full cost of the event.