Have you ever wondered what the path might look like in order to become Marketing Director or Chief Marketing Officer of your organization? Typically our path to ultimate success comes along a winding road full of opportunity and sometimes obstacles to overcome. Join us for lunch as we learn from three SMPS Fellows from different firms around the country on how they have risen to success in their careers. SMPS Fellows are leaders in marketing and business development within our industry representing the highest level of experience.

We are thrilled to have Janet Brooks, CPSM, from Clark Nexsen, as moderator of the event. Our three panelists Carla Thompson, Holly Bolton, and Tom Townes will share with us about their career achievements and what their future goals are. We will save time for Q & A at the end so please feel free to ask any questions you may have.

Expect to have an amazing time of networking with fellow colleagues, many takeaways from industry leaders and a host of knowledge about what is necessary to be successful in your career journey. 

Moderator:

Janet Brooks, CPSM | Director of Business Development for Clark Nexsen

Janet E. Brooks, CPSM is Director of Business Development for Clark Nexsen. Her entire 30+-year career has been entirely within the AEC industry having worked for both design and construction firms. She has particular expertise in business development, multi-discipline marketing, and communications and public relations. Janet has been involved in SMPS Charlotte in a variety of positions, including:  Chapter President, Director of Education and Director of Programs on the Board, chaired the CPSM Study Group, kicked off the first Bootcamp Series, co-chaired SMPS Chapter Deltek User's Group, and chartered the new SMPS Charlotte Past Leadership Council in 2014. For several years, she has worked with SMPS National to rewrite certification questions for the CPSM National Exam, has been a juror five times for the SMPS National Marketing Communications Awards, and co-chaired the Logistics Committee for the 2012 Southeastern Regional Conference in Charlotte. She was a contributor to the SMPS Foundation’s recently published book, “A/E/C Business Development: The Decade Ahead.” For the past two years, Janet has been a member of the National SMPS Certification Committee. In early 2016, Janet was the Peer Reviewer for Domain 1:  Market Research of the recently published MARKENDIUM, known also as the SMPS Body of Knowledge.

Panelists:

Carla Thompson, FSMPS, CPSM | Chief Marketing Office (CMO) for NAC Architecture

Carla is the CMO for NAC Architecture with offices in Seattle and Spokane, Washington, and Los Angeles. With more than 30 years’ experience in the AEC industry, she has over 100 seminars, workshops, and presentations to her credit, in addition to numerous articles in national publications and more than a dozen marketing communication awards. She has presented educational programs and presentations for SMPS, AIA, AGC, ACEC, NAWIC, SDA, PSMJ and Zweig. Carla has served three terms on the SMPS National Board of Directors, most recently as At-Large Delegate. She currently hosts quarterly Fellows Forums for SMPS Seattle as well as a monthly members-only roundtable.

 Holly Bolton, FSMPS, CPSM | Director of Marketing for CE Solutions and Owner of 3chord Marketing LLC

A self-proclaimed word nerd, Holly Bolton, FSMPS, CPSM, is both director of marketing at CE Solutions, an Indianapolis-area structural engineering firm, and president of 3chord Marketing, which provides marketing communications services to clients in the A/E/C industry. Her 17 years of experience also include fulfilling several roles at a newspaper, marketing for an engineering firm in Kansas City and directing communications for an architecture and engineering firm in Indianapolis. Holly has served in a variety of local, regional and national roles for the Society for Marketing Professional Services, including president of the Indiana chapter, chapter delegate on the Society board of directors, and president of the SMPS Foundation board of trustees, where she is currently Treasurer. A Certified Professional Services Marketer and an SMPS Fellow, Holly co-authored the SMPS Foundation research white paper, The Client’s Use of Social Media and Social Networking and the SMPS book, A/E/C Marketing Fundamentals. In 2016, ENR named her one of the Midwest’s Top 20 under 40. Holly has presented around the country on marketing, business development and leadership topics and has a bachelor of science in public relations with a creative writing minor from the University of Central Missouri.

Tom Townes, AIA, FSMPS, CPSM | Director of Business Development for Clark Nexsen

Tom Townes currently serves as the Director of Business Development for Clark Nexsen, as Architectural Engineering firm headquartered in Virginia Beach, VA with offices in Richmond and Roanoke, VA, Asheville, Charlotte, and Raleigh, NC, Washington DC and Macon, GA.  He has 35 years of experience in the design industry as an architect and has had a major role in marketing and business development for 25 of those years. Tom maintains a business and marketing philosophy that “Little Things Mean Everything”.

Tom serves as the Fellows Delegate on the SMPS Board of Directors and has also served on the SMPS Philadelphia Board where he was the Chapter President in 2005. As Fellow, Tom is currently serving as Chapter Champion to Maryland and Philadelphia. He is a Certified Professional Services Marketer (CPSM) and has on numerous occasions served as a continuing education credit lecturer addressing the Six Domains of Marketing. He led the effort by the Fellows Committee in having the Domains presentations Certified by the AIA for continuing education credits for Architects.

If you have any questions, please contact Amy Jones at 704.222.2485 or [email protected]

Cancellation/Refund Policy:
Cancellations made 72-hours prior to the event will receive a refund. Due to our commitment with the meeting facility for food and beverage quantities, all other cancellations or no-shows will be invoiced for the full cost of the event.

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