Ask any A/E/C leader the best way to differentiate their firm from their competitors and you'll likely hear “thought leadership” as a top answer. But the steps to accomplishing it are not always clear. Content marketing is one of the most powerful ways to bolster your firm’s profile to attract and engage prospects before the RFP comes out. And it can also be a driving force in building credibility and thought leadership. It's the key to establishing long-term relationships with prospects and existing clients by delivering valuable information and insight that educates, informs and ultimately positions your firm as subject-matter experts.

While content marketing is growing in popularity, the methodology to design, build and, ultimately, operate an effective program can seem like a challenging task. So how, exactly, do you make content marketing work for your A/E/C firm? Tim Asimos, CPSM, Vice President and Director of Digital Innovation at circle S studio, will explain the anatomy of effective content marketing, step-by-step best practices and the strategic approach for building a powerful content marketing program for your firm.

Learning Objectives

Attendees will learn about:

• Building thought leadership using content marketing
• Developing and refining a content marketing strategy
• Fundamental tactics for creating magnetic and engaging content
• Types of content to use and how to make it relevant to your audience
• Creating a thought-leadership blog that attracts visitors
• Using content to convert website visitors and nurture them as leads
• Basic components of a content marketing program and how to manage it

You’ll also learn how to:

• Obtain buy-in from firm principals and leadership
• Engage technical staff to become content creators
• Develop a content marketing roadmap
• Make your content marketing and social media work together
• Promote your content and expand beyond your client list
• Track the impact and effectiveness of your content marketing program

About the Speaker

Tim Asimos, CPSM, is vice president and director of digital innovation at circle S studio, a strategic marketing and design agency focused on helping A/E/C firms grow in today’s increasingly chaotic digital landscape. Asimos leads the online marketing team to develop innovative strategies in web development, content marketing and online lead generation. His unique approach is based on more than a decade of experience in corporate B2B and A/E/C marketing—placing him in the same seat as many of circle S studio’s clients.

Tim is also a syndicated blogger and frequent speaker on the topics of online marketing, lead generation, and content marketing. An SMPS Member and Certified Professional Certified Marketer (CPSM), his A/E/C industry expertise has been featured in numerous publications, webinars and conferences. He’s also a member of the American Marketing Association and is currently President-Elect for the Richmond chapter. He holds a B.S. in Communication Studies and an M.B.A. from Liberty University.

If you have any questions, please contact Stacey Martin at 704.376.1555 or [email protected].

Cancellation/Refund Policy
Cancellations made 72-hours prior to the event will receive a refund. Due to our commitment with the meeting facility for food and beverage quantities, all other cancellations or no-shows will be invoiced for the full cost of the event.